Blame Winter Storm Niko, the exodus of some of New York’s most prominent designers to other cities and the unforgiving glare of social media. But there was less fun to go around this Fashion Week.

Things got off to a rough start last Thursday, when a storm led to the cancellation of some parties, including a reception at the Museum at F.I.T.

 

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Scarlett Johannson, Donatella Versace and Naomi Campbell at Fashion Week Kick-Off

Scarlett Johannson, Donatella Versace and Naomi Campbell at Fashion Week Kick-Off

CreditBenjamin Norman for The New York Times

It didn’t help that Tommy Hilfiger decamped for Los Angeles’s Venice Beach, Rachel Comey took her dinner show to an art gallery in downtown Los Angeles and Rodarte, a reliable purveyor of free beer and raucous times, fled to Paris.

 

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Bella Hadid, Victor Cruz and Joan Smalls at Bergdorf and Rag & Bone Parties

Bella Hadid, Victor Cruz and Joan Smalls at Bergdorf and Rag & Bone Parties

CreditAndi Elloway for The New York Times

For the designers who stayed, there seems to be a growing realization that parties have become just another promotional vehicle. Brands like Rag & Bone and Baja East ditched the after-party, folding the drinking, dancing and Snapchatting into their shows.

 

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Calvin Klein, Fendi and W Magazine Hold Parties for Fashion Week

Calvin Klein, Fendi and W Magazine Hold Parties for Fashion Week

CreditAndi Elloway for The New York Times

Alexander Wang might have understood this best with his highly conceptual No After-Party show, with beer kegs and disco lights. Party hopefuls were glued to their Instagram feeds in case a secret party materialized. (It didn’t.)

 

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Chloë Sevigny, Diane von Furstenberg and Neil Patrick Harris Party on Sunday Night of Fashion Week

Chloë Sevigny, Diane von Furstenberg and Neil Patrick Harris Party on Sunday Night of Fashion Week

CreditRebecca Smeyne for The New York Times

That is not to say fun wasn’t had. Of the 50 invitations received, we dragged ourselves to some 20 parties this past week.

 

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Purple Magazine, Philipp Plein and Opening Ceremony Founder Party on Monday Night of Fashion Week

Purple Magazine, Philipp Plein and Opening Ceremony Founder Party on Monday Night of Fashion Week

CreditAmy Lombard for The New York Times

Highlights included amfAR’s annual kickoff gala at Cipriani Wall Street, where Scarlett Johansson and Donatella Versace were honored. Raf Simons took a victory lap of sorts on the dance floor after his well-received debut show for Calvin Klein. Philipp Plein turned the New York Public Library into a late-night rave.

 

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Zac Posen, Moncler and Baja East Partied on Tuesday Night of Fashion Week

Zac Posen, Moncler and Baja East Partied on Tuesday Night of Fashion Week

CreditBenjamin Norman for The New York Times

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